Effective Methods Brands Use to Boost Sales
If you have been thinking about starting a business, you must have paid some attention to other brands and methods they use to promote their goods or services.
As someone new, even a relatively non-competitive market can prove quite problematic at first. A good idea does not necessarily translate into sales right away.
But what are some effective campaigns to promote your brand and boost sales? Well, there may not be that much room for originality, so it would probably be better to forget that route. Instead, you should focus on developing a marketing strategy that includes tested methods.
Discounts and Other Perks
A good product or service is one of the primary reasons why you attract customers. However, the retention of existing customers plays a prominent role in the overall business success as well. And one of the best ways to have that is by offering various perks.
Advanced customization is a great example of this. If your online store sells shoes, you should offer custom printed canvas shoes when customers can put art they like directly on the shoes and order from your store.
Discounts are another instance of perks customers appreciate. It is expected that the total retail spend during the 2020 holiday season will reach around $1.042 trillion. Discounts are one of the primary reasons why holiday shopping is so popular.
Of course, you do not have to limit discounts on your shop just for the holiday season. When you feel that the moment is ripe, announce a sale and see the sale numbers grow.
Collaboration With Other Brands
Working together with other brands is a great idea to reach a wider audience. And by brands, we do not mean competition. No, instead, you should focus on collaborating with internet personalities, particularly influencers.
Sure, those A-tier celebrities may be willing to cooperate only if you offer them something great in return (a substantial fee, for instance), which may not be a wise investment in the long run. If so, shift your focus to micro-influencers who may not have that many followers but still get excellent engagement on their content.
Also, do not look for influencers only on the most popular social media sites like Facebook and Instagram. You should also expand the search and involve platforms like Reddit, Quora, YouTube, and Twitch TV.
As long as the personalities you work with have an audience interested in your goods and services, it is worth starting a relationship with that influencer and collaborating to see what the ROI is like.
Emphasis on Customer Service
Customer service should be one of the fundamentals to start and develop a sustainable online business. Even if there is next to no competition in your niche, you are still likely to run into problems if the customers are not happy with your customer service rather than the products you sell.
There are multiple aspects that make a solid customer service experience. Some of the most important aspects would be:
- Reasonable shipping fees, return and refund policies, and international shipping if possible.
- Multiple payment methods instead of just accepting credit cards and maybe a service like PayPal.
- Customer support is available 24/7 on social media, emails, phones, and the website.
- An FAQ page for customers who prefer to seek information themselves rather than interact with customer support.
- Genuine customer reviews that provide trust for future shoppers who may be on the fence about buying from your store.
Sometimes, the current team is not enough to cover all the bases of running a business. If you are not looking to expand and hire someone full-time, there is an option to get a freelancer.
Perhaps you need someone to improve your ad copies and write a few articles for a blog to boost search engine optimization? Or maybe your social media campaign has been underperforming recently, and hiring a new content creator or social media manager would improve the overall campaign results?
Who knows, if a freelancer shows solid results and proves themselves, you may even decide to hire them full-time, even if that was not the original intention. Those who create value for the business are a neat addition to the team.
Last but not least, new products. When a business enters a stagnation period, they usually introduce a new product or change something about what they already have.
Doing so piques interest from people, and they rush to the online store and see for themselves whether that new product is worth the money or not.
It can be difficult to figure out how to introduce an exciting new product into the market. However, if you or your marketing team feel like there is no other choice to increase the sales or that the investment would be worth it, then introducing a new product should be the way to go.