GROWTH HACKING IS AN EXPERIMENT AND DATA DRIVEN APPROACH TO DIGITAL MARKETING AND ONLINE PRODUCT DISTRIBUTION. IT DESCRIBES A SCIENTIFIC EXPERIMENTATION PROCESS THAT ALLOWS YOU TO GROW YOUR USER BASE SUSTAINABLY AT LOW COST BY OPTIMISING USER ACQUISITION CHANNELS, MAXIMIZING CONVERSIONS, RETAINING CUSTOMERS AND LEVERAGING THE POWER OF REFERRALS TO UNLOCK VIRALITY.
We apply an experimentation based and data-driven approach to traditional digital marketing to maximise your company’s ROI.
Due to our background working with startups, SMEs and MNCs, we fully understand the challenges different company types face and have developed highly customisable growth hacking services to maximise growth results and ROI for everyone, ranging from startups to established corporations.
Our goal is to develop your growth framework, execute and educate. It is advisable to set up an internal team that can learn from our experts during the execution phase. Every company is unique, yet they all need to optimise the below areas to achieve sustainable long term growth:
- Acquisition – How to acquire users?
- Activation – How to activate/onboard new users?
- Retention – How to retain your users?
- Referral – How to leverage existing customer referrals to acquire users at viral speed?
- Revenue – How to generate revenue?
OVERVIEW OF OUR GROWTH HACKING SERVICES AT EACH STAGE
- EARLY STAGE
- Less than 6 months after launch
- USER ACQUISITION
- We test different user acquisition channels and tactics, e.g. content marketing, email marketing, social media, SEO, PPC, etc. to identify and focus on those that create the greatest results for your business.
- USER ACTIVATION
- Driving traffic to your site isn’t enough, your goal must be to activate visitors, i.e. make them take a desired action. Based on user behavior data, we optimize your onboarding process and automate onboarding communication.
- GROWTH STAGE
- 6 months or more after launch
- USER RETENTION
- Once users have been converted, you need to make sure they stick to your brand. We set up and continuously optimize retention tactics such as email marketing, remarketing, retargeting and loyalty programs.
- We leverage your existing user base to acquire new users at a viral speed. We develop, run, analyse and optimize referral programs and build viral mechanisms into your product.
- Enterprise Stage
- Established Corporations
- CUSTOMISED APPROACH
- We will develop a highly tailored digital growth strategy taking into consideration your company’s immediate needs as well as long-term goals.