Do you remember the images from storybooks you were read to as a child and the impact they had on you? Some of these memories are long lasting ones that you’ll be able to recall for many years. The reason behind this is because as we look at pictures, two areas at the back of the brain are at work. These lobes, called the occipital lobes, process images from the eyes and connect that information with images stored in memory. Now fast-forward to today and the images that we constantly process, our occipital lobes are still at work. If something attracts your attention it still makes as big of an impression as it did when you were a child. That is why infographics are such a great way to connect with your audience. They reach most people on a far deeper level compared to simply reading words off a page. People want to be mentally stimulated, not only with intriguing facts, but images that go along with them.
If you are unfamiliar with infographics head over to http://www.coolinfographics.com/ and checkout a few examples.
Important factors to keep in mind when creating a new infographic
- Make sure the information is accurate: Do your research – You’re educating people with your message, so make sure you’re not being careless and you know the facts are correct.
- Make sure it’s attractive: Well obviously you want to create something that grabs immediate attention. This could be with the colors you choose or the design layout. Make sure you use a designer that truly understands your overall concept.
- Make sure your message is understood: Your message and facts should be easy to follow. Make sure that the core message is coming across and isn’t lost.
Infographics work for your business
- Infographics can drive traffic: Yes, this is very true! The link sharing value here is priceless! If your infographic goes viral, well then you’ve just hit the jackpot. Because of its interactive and graphic nature, people will love to share it with others.
- Infographics explain a situation more easily: People want to learn with pictures most of the time because it makes it easier for them to understand what you are saying and it makes the topic more interesting.
- Saves time: And time is money, right? Since infographics are visual, they explain a whole lot of information in just a few words and if done right, they will keep your customers engaged.
Infographics can work as a very powerful tool by communicating their message both internally and externally, so take advantage of the benefits it could bring your business.