The field of artificial intelligence (AI) has experienced a dramatic increase over the last few years, with new tools, apps, and applications being developed each day. While this continues, there are those who still have concerns, wondering what AI is, what it can and cannot do, and why so much hype surrounds the topic. 

However, with many industries such as healthcare, the environment, and politics, finding out why the industry is so focused on using AI in our day-to-day life is a good starting point for anyone with an interest in the topic. 

What is Artificial Intelligence?

Artificial intelligence is a form of software that can perform tasks that usually require human intelligence. For example, AI software can analyze images, videos, social media posts, and collect user data to conduct predictive analysis to help organizations improve their businesses. The goal of AI is to create intelligent systems to solve specific problems for users by utilizing various types of algorithms.

What is AI Marketing?

AI marketing helps you boost your business marketing skills to make your business grow more profitably through implementing the latest AI marketing tools and strategies. AI Marketing Tools An AI tool is a tool that automates specific tasks to help you or your company grow more profitably.

 Best AI Tools for Marketing

With all that in mind, here are the top AI tools for marketing that you can use today to gain a greater understanding of the role that this type of technology can have in your marketing campaigns.

1. Market muse

Market Muse is an AI marketing tool that is solely focused on the content aspect of a company’s marketing efforts. This AI marketing software enables you to use the power of artificial intelligence to develop a content plan for your company!

It assists you in determining the best keywords to target based on what you want to write about. Its AI skills also propose interesting and bankable blog topics on their own.

It scans the web on millions of blogs and articles and assigns you a score based on how thoroughly you covered a topic.

If you are a content writer, this tool will help you produce SEO-friendly content.

Features 

• Helps you to research, plan, publish and optimize your content faster than ever.
• Make your content SEO effective.
• Edit text automatically according to your tone
• Create content automatically to meet desired KPIs
• Question generation for FAQs

About subscription:

They have pricing plans starting with $79, $179, $499, and $1499 respectively. Choose your plan according to your business needs.

2. Smartly.io 

Smartly.io is a digital advertising AI software or tool used for making creative advertising for your product and brand for better rach and attraction.

Today, social media plays a huge role in your marketized product or brand. So this tool would be a great choice if you could consider it in your marketing team. Smartly is connected with the most rewarding social media platforms like Facebook, Instagram, TikTok, Pinterest, and Snapchat to reach out to max customers in the market.

If you are a marketing agency you should consider this tool because it makes your paid social ads for your product or brand in an easy, effective, and creative way.

Features

• Create many ad variations in minutes
• Automated publishing your content
• It has a smart bidding system
• Manage your Content and Campaign

And many more 

What I like is! 

Its predictive algorithm which automatically optimizes your target audience, creatives, budgets, and bids to achieve the greatest conversion rate optimization.

About subscription

Smartly team didn’t disclose the pricing yet but the pricing will be according to your marketing needs.

3. Lumen5

Lumen5 is a video creation AI tool or software which creates your written content in video form to capture people’s attention. It is designed for business for social media and marketing teams to drive growth and increase engagement.

It is the best tool for brands and businesses which are in content marketing and video marketing. You can create your video content in just minutes. 

It is very easy to use Lumen5 you just have to

• choose a template(if needed) or skip and
•  then choose the video format according to your preferred platform for video including Instagram, Facebook, Snapchat, Linked In, etc.
• At last, just paste the blog/ article in the box and after that see the magic of this incredible AI tool. 

Create long and short blog posts into slide show form videos.

Feature

• Convert text into video 
• Create impactful and engaging content videos 
• Good media library
• You can add music and Animation
• Record your own voiceover 
• Edit your video 
• Ready templates
• Social media sharing 

About subscription

Lumen5 pricing have both free and paid subscription

• Free subscribers have access to unlimited videos but with a Lumen5 watermark.
• Paid subscriptions plans start from $11, $59, $149 per month if billed annually. With extra features.

4. Personalize AI

Personalize is an artificial intelligence (AI) technology that determines the items and services that your contacts are most interested in at any given time. The software uses an algorithm to determine each contact’s top three interests, which are constantly updated based on current site activity.

Personalize monitors factors including time on page, frequency of visit, and recency to give real-time data as user interest changes over time.

Considering this amazing analysis tool in your marketing team would be a great decision as it helps you to create your targeted marketing campaign which leads to increase conversions, website visits, etc.  

Excellent software for companies having E-commerce stores. 

Features 

• Helps you to increase engagement 
• Improve upsell, cross-sell, and Lifetime value
• Detects the customers changing behavior
• Provide insights into your business 
• Identifies customers interest 
• Integrates with CRM and ESP

About subscription

• There is no such information about the pricing of the software.  You have to request a demo to know the price.

5. Conversational cloud (Liveperson)

Conversational cloud (Liveperson) is an automated message and voice experience platform that assists you in managing client conversations across all of your marketing platforms. It assists you in designing, developing, and distributing message and audio experiences across many platforms.

LivePerson uses bots to help you contact, keep, and convert consumers through engaging interactions rather than static web content.

Considering this tool in your marketing team help you to interact with customers effectively and helps you drive more sales. It supports every chat platform including WhatsApp, apple business chat, Facebook messenger, etc.

Through supervised learning, you may train the algorithms to improve the user experience. As interaction data is collected and tagged, new rules may be added to make the experience more intelligent over time.

Features

• Live chat feature
• Create Chatbot 
• No code required 
• multi languages available 
• Connects easily with multiple communication channels.
• They have a pre-configured bot also

About subscription

• They have a free trial period of 45 days and after that, if you intend to purchase then you have to connect with their team.

Conclusion

AI has transformed how we live our lives, and this holds to when it comes to marketing too. Companies and marketers that invest in AI tools will increase the effectiveness of marketing campaigns, while those who neglect the tech will face a decrease in engagement. It is estimated that by 2022, AI will impact all parts of our life. In marketing, AI will serve as the technological backbone of the industry, and it will help brands in achieving their goals, both for the short and long term.

Article By Anshul khandelwal