SEO Techniques to Climb the Search Engine Ladder
Want to climb the search engine ladder and attain top rankings in SERP? If yes, then you need to make sure that your website is optimized in such a way that it follows all the search engine guidelines and has the potential to attract customers at the same time. To do this, however, you need to implement a couple of SEO strategies that will help you make your website search engine and user-friendly.
In this blog post, we are going to share a list of the most effective SEO techniques which makes it easier for the website to climb to the top of the search engine ladder. These techniques will help you improve the search engine rankings for your website and drive the desired organic traffic at the same time.
Moreover, these are the techniques that are used by the top SEO India professionals. It is these techniques only that help these SEO professionals to attain top rankings for their projects.
So, without any further ado, let’s start the list.
Focus on User-Experience
Google recently announced the Rankbrain algorithm to improve the search results and provide customers with the most relevant results for their queries. Rankbrain is probably the first machine learning algorithm and its implementation has already impacted the search engine rankings for many websites.
Rankbrain focuses on the user-friendliness of your website. It means that if your website fails to deliver a promising user-experience, it’s search engine rankings are most likely to go down.
So, it is extremely important to optimize your website for the Rankbrain algorithm. To do so, start out by optimizing the organic click-through-rate (CTR) for your site. Having a higher organic CTR means that the majority of customers are clicking on your site link on SERP.
This gives Google an indication that your site is resolving customer queries, and therefore it’s rankings eventually increase. When it comes to improving the organic CTR, you need to focus on two things, i.e., title and the meta description.
Both the title and the meta description should be appealing so that it can captivate the visitors. An easy way to do this is to add numbers to the title. For example, “10 Keyword Research Tools to Perform Keyword Research” or “21 Ways to Drive More Traffic to Your Site.”
Another way to optimize your site for Rankbrain is to reduce its bounce rate. Once the user has landed on your web page, it is important that he finds relevant content which can resolve his query. If this doesn’t happen, the user is most likely to hit the back button, which will skyrocket the bounce rate of the page.
If the majority of the users leave your web pages abruptly, Google understands that the web page has failed to provide visitors with relevant information. As a result, the search engine rankings for your site are most likely to go down.
Perform Effective Keyword Research
If you have been performing SEO for a while now, you already know the significance of keywords. Without keywords, you cannot run an SEO campaign at all. Therefore, it is extremely important to perform effective keyword research so that you can target the most potential keywords to reach the right customers.
In fact, if you are targeting the right keywords, it becomes quite easy to attain the desired results with minimal efforts. In case you have hired the best SEO company India, the SEO executives will find the most potential keywords on their own.
However, if you are carrying DIY keyword research, use dedicated tools such as Ahrefs, SEMRush, Google Keyword Planner to find the best keywords for your site. A general thumb rule says that you should look for keywords that have a considerable volume and less competition.
Optimize Page Loading Speed
If your web pages are taking too long to load, the search engine rankings for your site are most likely to drop. Slow web pages are a threat to the user experience. Moreover, when a web page is slow, the user is likely to hit the back button, which will again increase the bounce rate.
As a result, your website will struggle to climb to the top of the search engine ladder. A higher bounce rate is certainly the biggest threat to the website and can affect the website rankings severely.
So, make sure to optimize the page loading speed for your site. To do so, start out by reducing the size of each image. Images having large file sizes can take slow down the website. You can use any of the online compressor tools to reduce the image size so that these images don’t affect the site speed.
Target Long-Tail and LSI Keywords
Long-tail keywords are the extended version of your target keyword. Targeting long-tail keywords will help rank for the exact-match search queries. While performing a Google search, the majority of customers use long-tail keywords. For instance, “how to replace laptop screen”.
When you optimize your site using long-tail keywords, the scope to rank for such search queries increases. Moreover, since your competitors are targeting the same keywords, targeting long-tail keywords will help your site to stand out in the crowd.
Like long-tail keywords, focusing on LSI keywords is extremely crucial as well. LSI keywords are the text phrases that have a contextual relation to the target keyword. These keywords help the search engine understand the overall context of the content.
LSI Keywords also increase content relevancy. This is the reason why the majority of bloggers have started infusing them in their blog posts. So, if you want to climb the search engine ladder too, make sure that your content is well-optimized with Long-tail and LSI keywords.
Performing search engine optimization is a critical process. If you don’t implement the right techniques, you are less likely to witness the desired results, in terms of traffic as well as search engine rankings. In case you aren’t familiar with SEO techniques, we recommend hiring the best SEO company India. Such companies have professional SEO experts who know how to implement the right techniques to improve the search engine rankings for your site.