Research shows that the vast majority of people use two cell phones. Have you noticed how many people are currently using smartphones and tablets? Google is and is increasingly looking to mobile users.
One of the most important factors for SEO today is website optimization for mobile devices . Check out this post all about SEO for Mobile and how to optimize your site for mobile devices.
The Mobile SEO are practices for optimizing any website so that people can access it via mobile devices with the best experience (usability, navigability and accessibility) possible, and this should apply certain metrics that we will talk soon to follow, But first, if you still don’t know what SEO is, Check It Out Here
HOW DOES SEO MOBILE WORK?
Some factors need to be well configured for SEO Mobile to work properly, and one of them is the Mobile-First Index, giving due importance to mobile site optimization as an important positioning factor in Google’s organic search.
So build a good SEO structure for your site, develop it already with both desktop and mobile / tablet in mind.
KEY SEO MOBILE POINTS YOU CAN’T FORGET
Speed should be one of the most important factors for SEO Mobile. It is recommended that page load time be less than 4 seconds, with Google’s favorite sites loading within 3 seconds.
Think like a mobile user: What type of search does my audience perform on mobile devices? What kinds of problems does he seek to solve? How can my page meet these needs?
By answering these questions, it is much easier to gain insight into which keywords are most aligned with user behavior and thus create content that is really relevant to them. Stay tuned for SEO Mobile, as optimizing your site for mobile devices , as these tips are essential for you to apply daily SEO.
Although you use keyword research tools, it is important to imagine what the most likely searches on mobile channels would be. And when determining what types of searches you perform, also align your expectations with your site.
If someone searches for “women’s t-shirts,” for example, and finds your page, will they be able to make a mobile purchase?
1. Optimize images and videos: Do not use Flash format files (which are not readable by iPhones, for example) and always put them on the site in a light format to ensure fast viewing. Also, to promote better usability, make sure the page content and images are not overlapping.
2. Reduce page load speed: Considering possible hardware and connectivity issues, page load speed is even more important on mobile devices, and is a major factor for placement.
3. Reducing the size of image files, for example, may be a good strategy. You can even use Google Page Speed Insights to find out if your site loads quickly.
4. Improve local search results: Make sure your site contains metadata with your business / business information, such as correct address, coordinate location, contact phone numbers, and office hours.
The biggest mistake of SEO Mobile, according to Google itself, is making improper redirects and also errors on the phone. You need to offer something practical and convenient solution for your user.
So when someone comes to your site and comes across a page that is difficult to navigate, with compromised video loading or multiple ads popping up, for example, it can hurt the visitor experience too much. And consequently you may have a negative result in your rankings.
Put yourself in your shoes always: imagine how inconvenient it can be to land on such a site. Test your site on multiple phones and browsers, and you’ll see how it actually looks and what people are accessing from your mobile device.
One tool to make your work easier would be Mobile Redirect Viewer, which checks to see if it contains unimportant redirects. Another tool would be to use <a href=”https://www.seerinteractive.com/labs/the-seo-starter-guide-to-google-search-console/”>Google Search Console</a> to find website appearance errors on mobile phones.
CHECK OUT OTHER POSSIBILITIES YOU MAY USE FOR OPTIMIZATION:
You can use AMP to build a Mobile page and ensure better loading speed on your site.
Using Cache tools like W3 Total Cache and Autoptimize would be of great help as well. You always need to optimize your CSS and JS code, as Google always points them out if they are not well developed.
One of the pitfalls that developers tend to fall into is replicating their entire site to mobile format. This no longer works.
One of the secrets of those who stand out in SEO Mobile is to get the content right, too, which must be designed and developed to capture and keep a much more distracted visitor on the lookout.
Which means you may have to redo both text, images and product information, making it even clearer and more straightforward. The position of the elements can also be different and care should be taken when inserting the call to actions .
PRIORIZE WHAT IS MOST IMPORTANT, CUSTOMER EXPERIENCE!
It is extremely important to remember that optimizing your site for mobile means adapting your site to both search engines and internet users.
In other words, instead of prioritizing a single goal, choose to create both a mobile site that provides a good experience for real visitors as well as search engine robots.
If you are having difficulty optimizing SEO Mobile on your site, contact a digital marketing agency that has a specialist who can help you with site optimization for search engines, as well as offering several solutions to improve your site’s performance.