The advertising industry is a very different world and its very well known that in the current situation, marketing expenses need to be managed to gain optimum profit at minimum budgets. As markets across the globe suffer from the COVID-19 coronavirus chaos, businesses of all sizes feel the consequences. The crisis is forcing businesses to reassess many aspects of their financial plans for the near future and to reassess their digital marketing strategies, such as paid search, particularly for those operating in the B2C space.
Needless to say, this is by far one of the hardest periods that most advertisers and content creators will face in their careers. All, however, has a silver lining, and that may turn out to be satisfying. After all, there are possibilities behind any crisis- and COVID-19 is a crisis we have never seen before.Because of the spread of thisfrightening virus, it has triggered the destruction one would anticipate from a pandemic though, at the same time, it has created a lot of unexpected outcomes. One of the positive things that came out of this — all societies are coming together and helping each other in different ways, and that should be something that even the business can do.
It has also come to view that many people are now spending more time on screens because the world is still in lockdown, thereby changing the way we use the digital environment and how we build digital links. However, many people are speculating that it would not only shift the digital spectrum but also our social behaviour, habits and how people work and shop.
So is there any best way to get high ROI to maximize marketing? Yes, Marketing Digital. There’s no better way to get greater results at reduced cost than online network marketing.Digital marketing strategy has always involved a combination of art and science, and in times of confusion, such as during coronavirus outbreak, the challenges – and difficulty – in getting the combination right are heightened.Ever after computers took over the world, digital economies and online transformation are a buzzword. Markets, customers, no matter where they are, have explosively adopted these innovations into almost everything they buy and use today.
Working from home during this outbreak has diverse advantages:
Even if the idea of the job is not in use, business is still up and going. Comes with versatility for the workers who need to be safe, sound and at home. Even, if some of the staff have any sort of disease (not just COVID-19), they will now work in solitary confinement and not pass their bugs on to their fellow workers.
How can Digital Marketing respond to COVID-19:
To integrate your digital marketing efforts, the first and foremost step is to have a beautiful digital asset that is eye-popping and engaging for your end users.
A big chunk of businesses believe that making social media accounts will be enough. Unfortunately it doesn’t. A sound site and landing page creates credibility for both the public and for Google.Stats say that people spend an average of 1–2 hours more online than usual scenarios during this period. Now is the best time to develop the asset and start popularizing the same so that as soon as the current situation stabilizes it can get business-enough traction.
Customer touch points:-
We know your physical locations are closed and because of low interactions and first-hand experience, you ‘re wary of losing customers! But you know a fun reality, do you? The price of data is an all-time low! It is maybe one of the lowest in India compared to any other country. You can digitize the consumer experiences and ultimately create new touchpoints for customers.
How about installing a simple messenger chatbot to direct the customer to an expected page on the website where they can make an online purchase? Or, a quick incorporation of the WhatsApp number into your lead advertisement! Clicking on your ads helps users to switch to your WhatsApp number and chat directly with you.
Digital Business Model:-
Unleash the business potential of your mark online.
Even if you don’t already have it, Create It! Develop a new method of online revenue generation. Digital Economy is the Economymoving forward and moving online will prove your company for the future.
Although certain companies and individuals are using technology merely to execute existing tasks on the machine, the digital economy is more advanced than that. It’s not about using a computer to perform activities that are usually performed by hand or on analog machines.
The digital economy, however, illustrates the potential and the need for companies and individuals to use technology to perform certain tasks better , faster and sometimes differently than before.
Numerous entrepreneurs seized the innovations that drive the digital revolution to build new markets and new business models that could not have existed in past decades, or that existed at the size and scale they do today. Such emerging technologies include the Uber and Lyft ride-sharing platforms; the Airbnb home rental platform; and on-demand streaming services, such as Netflix and Spotify.
In a tough phasethis is no doubt why youas a business ownerneed to digitally transform your marketing activities to stay future-proof!
Whatever the duration of the crisis, COVID-19 will change the consumer landscape for ever. Companies can not go back to their old playbooks when this comes to pass. For the realities of the post-COVID-19 world, people, messaging and even your product strategy may need to evolve significantly.
The bottom line is that fresh data and accurate insights never mattered more. In these tough times it is risky to rely on intuition alone. If over the last month you haven’t reached out to your clients, now is the time to do so.
While recognizing the uncertainties and fears surrounding COVID-19 is important, don’t let that crisis paralyze you. Enabling your team to better understand your customers and act based on timely feedback is crucial for both your marketing department and your business to navigate your way through this crisis.
Credit by = Lavanya Singh
Digital Marketing in Digits
Digital Marketing and its growth over the years has revolutionized the whole concept or marketing and business. For a company to grow and sustain in this digital world it’s imperative to understand the fundamentals of digital marketing. Even now when everyone around us is so well connected, the number of internet users is still increasing and will keep on increasing in the times to come. Combining marketing with the digital network of ocean, now it’s all about connecting with your audience at the right place and at the right time. Simply it means to meet your customers where they spend their maximum time, that is on the Internet.
Digital marketing therefore simply encompasses all the interaction taking place over the internet, wherein it involves all the marketing efforts that use an electronic device or internet. Businesses foster on the social presence of channels such as search engines, social media, E-mail, and other websites connecting them with their current customers and prospect set of customers.
Breaking down digital marketing
Marketing changed drastically over the years. What started with print ads and physical marketing, now with the help of digital marketing it has come to a point wherein, you communicate your message to thousands of customers within a fraction of minutes. Prospect of customers just a click away.
This signifies that at this time of digital marketing and presence over digital social channels is imperative, and vital for your business to grow and sustain in the market. Brand awareness and social media presence can impact your business in a way physical marketing never can.
To sum up, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing. Digital marketing has so many channels and aspects to it that you can formulate the number of strategies and tactics to gain that edge over your competitors.
How can digital marketing benefit your business?
It all starts with your presence in the digital world. Marketers formulate tactics and choose which channel is most suitable and beneficial for the business. The website is one of the basic and strongest channels of online presence and outranks all the other channels. However, depending upon the nature of the business and strategy followed by the marketers. They can choose channels like Social Media marketing or E-mail marketing which is more suitable for small brands. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching business goals. Depending on the goals of the marketers they align their marketing strategy, marketers can also support a larger campaign through the free and paid channels present at their disposal.
Types of Digital Marketing
- Search Engine Optimization SEO– It is the process to optimize your website to rank higher in search engine results pages, thereby it means generating and increasing the amount of organic traffic onto your website. Several channels benefit from SEO like websites, blogs, and infographics.
There are several ways to generate and quality and quantity traffic to your website. Such as On-page SEO, Off-page SEO, and Technical SEO.
- Social Media Marketing- This practice endorses your brand and your content on different social media channels to increase brand awareness, drive traffic, and generate leads for your business campaign.
Channels social media marketing channels include:
- Affiliate Marketing- It is a type of incentive performance-based advertising where you receive a monetary commission for promoting someone else’s product or services on your website online.
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media account.
- Email Marketing- Companies use email marketing channels as a way of communicating with their audiences and customers. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website. In this type of email channel, you might send in an email marketing campaign including:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something on your channel.
- Customer welcome emails and customary emails.
- Holiday promotions to loyalty program members of the channel.
- Tips or similar series emails for customer nurturingand future association.
- Sponsored Content- In sponsored content you as a brand pay another entity or company to generate and promote content that discusses your product, brand, or service in one way or the other. One of the most popular types of sponsored content is influencer marketing. In this process, a brand hires or acquires influencers from several social media channels who have a good audience base. Influencers publish posts or videos related to the brand or the product on social media. Direct connection of the audience with influencers creates a buzz on the channels and generates positive traffic for the brands.
What do digital marketers do?
They are in charge of driving brand awareness and lead generation campaigns through all the digital and social media channels, including both free and paid channels which are present at the company’s disposal. These channels can include their website of the company, search engine, social media presence, email, or display advertising.
Digital marketers force on different aspects of performance indicators for each channel so they can properly scale the company’s performance across each channel and take the necessary corrective measure if required. In small companies, one social marketing executive might perform and evaluate the above-mentioned tactics. Most of which is decided by the type and the nature of the business, and also the kind of brand you are associated with.
Digital Marketing for the business- Digital marketing can work for any kind of business and in any industry. Regardless of the nature of the business, digital marketing can still enhance the business and can help to build a positive relationship between the marketer and the consumer. Digital marketing helps in building out buyer personas to identify and capture your audience’s needs and demands, creating valuable online content. The strategy of the business changes depending upon the marketing model followed. To sustain in this digital world, it is imperative for the company to follow and adapt to the digital pool of the marketing side. Wherein the benefits are still to be captured and fostered on. Digital marketing can consequently help you achieve the results and goals of the organization.
Credit by – Animesh Singh
Types of Digital Marketing
We’ve arrived! It’s time to dive head first into 9 sorts of digital marketing. sorts of online digital marketing include:
Search Engine Optimization (SEO)
Search Engine Marketing and Pay-Per-Click Advertising
Social Media Marketing
Mobile Phone Advertising
- Computer Program Optimization
Search Engine Optimization or SEO refers to the method of growing your online visibility in non-paid (organic) computer program results. SERPs or computer program results pages appear to users after they hunt for a given set of keywords employing a computer program like Google or Bing. Each user receives an individualized results page supported keywords, the user’s location at the time of searching, and their browsing history..
2. Computer Program Marketing
Search Engine Marketing or SEM covers the bottom SEO ignores, paid traffic from search engines. With SEM you get advertisement space that appears on a user’s SERP. the foremost common paid search platform is Google AdWords. Next, is Bing Ads.
The computer program charges a marketer a predetermined amount to display an ad in an exceedingly number of places on a SERP generated from specific keywords or phrases. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a corporation when their advertisement is clicked.
3. Social Media Marketing
By now you recognize that social media could be a crucial a part of your marketing strategy. But does one know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to attach together with your consumers in an exceedingly more intimate way. From this interaction, you’ll be able to gain valuable customer feedback that permits you to boost your customer service, product, or service.
4. Content Marketing
Content marketing refers to the practice of delivering a top quality piece of content to your users to get sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other sorts of digital marketing like SEO and Social Media Marketing.
Affiliate marketing refers to the method of paying for conversions. consider it like hiring a sales person for your product or service. That affiliate earns a commission. you establish the speed for affiliate marketing. you simply procure conversions. this suggests there’s no upfront cost to affiliate marketing. Many bloggers or e-commerce websites use affiliate marketing.
When you opt to use affiliate marketing make sure that all of your terms and limits are discussed beforehand. The affiliate represents your brand, so you would like them to hold your brand’s message near them. consider the forms of words you would like the affiliate to use. Of course, you would like to form the deal work for the affiliate, too.
Influencer marketing is among the newer sorts of digital marketing. Influencer marketing uses people with an unlimited online reach considered experts by your target market to drive traffic and sales.
Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with large followings to push their brand by posting one or more photos with the merchandise. Companies now engage in Instagram or Snapchat “takeovers” where the hired influence controls the company’s social media platform for a given amount of your time, most frequently each day. These social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.
Email marketing allows you to update your email subscribers on an everyday basis about your company. This fosters a relationship unlike any of the opposite sorts of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.
The best email marketing campaigns involve a listing of subscribers earned by your content and company, not obtained by your company. those who opt-in to your email subscription prove more likely to become active buyers.
8. Viral Marketing
Viral marketing refers to a post of some sort that’s trendy, funny, or strange enough to garner a large amount of shares online. Viral marketing causes an unlimited spike in website traffic over a brief period of your time. this is often hard to try and do but the advantages alone make the trouble worth some time.
B2C companies stand to realize the foremost from viral marketing. B2C companies can use social media to achieve an unlimited audience across all of their active platforms.
9. Itinerant Advertising
Each of the categories of digital advertising can happen on a mobile device. Some sorts of marketing employing a itinerant don’t fit the above sorts of digital marketing.
These include SMS advertising which could prove an asset to local marketing efforts. you’ll be able to prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.
Credit by – Saptarishi Banerjee