Affiliate marketing is when you refer a product and earn a commission on it.
It’s one of the most popular marketing strategies to make money online. Virtually all of the big companies have an affiliate program. Amazon is a notable one.
You need to have a good strategy to maximize your sales with affiliate marketing. Your goal is to refer as many sales.
There are right and wrong ways to do affiliate marketing. In this post, I’m going to give you 5 affiliate marketing tips that will boost your sales.
First, I wanna define two terms: Click-through rate (CTR) and conversion. The CTR is the percentage of people that click on your affiliate link. Conversion is the percentage of those people who buy the product.
1. Use Keywords With Buyer Intent
A buyer intent keyword means that the person searching the keyword has the intention of buying.
For example, if someone searches for “best laptops under $1000”, that’s pretty clearly a buyer intent keyword. But the keyword “cool laptops” doesn’t have a clear buyer intent.
It’s important that you go after keywords that have buyer intent, because those will make you the most sales.
So for your affiliate marketing strategy, write articles with buyer intent keywords. Product review articles and “top 10 best products” are great examples of it.
These articles will convert much better, because people who read them are in a buying mood. They’re likely to click on your affiliate link and make a purchase!
2. Place An Affiliate Link Early In The Blog Post
This is a strategy to improve your CTR.
Most people that end up on an article don’t read the full article. They just read the title and skim the post. And many of them don’t even read at all past the first paragraph.
This is why you should make your first paragraph as interesting as possible. You need to draw the attention of your reader and keep it.
You can also put an affiliate link in your first paragraph to get the most link clicks. This is a strategy that many bloggers use with success.
You can do this without appearing promotional. For example, if your article is about the best laptops, then your first sentence can be “I found that HP Pavilion 15 is the best laptop under $1000” and you can put a link for people to buy the laptop.
In some cases, you can also put a link in your featured image (the first image in your post). People will click on it, especially if it’s an image of a product.
So, if you place an affiliate link early in the post, you’ll get more clicks and sales. Make sure that the placement makes sense and doesn’t look promotional.
3. Refer Products With A High Commission
One of the ways you can make more in affiliate sales is by referring products that have a high commission.
You can boost your CTR and conversion as much as you want, but if your commission is only pennies for each referral, then it won’t add up to much.
Think of it like this: You’re promoting a product with $1 commission. You need to make 1000 sales to get earnings of $1000.
But if you’re promoting a product with $100 commission, then you only need to make 10 sales to earn the same amount of money.
Now you can see how powerful it is to promote products with high commission.
Finding high commission products is really easy. They’re either:
1) High-priced Amazon products
2) Digital products
You can go to Amazon, which has the web’s most popular affiliate program. Search for items with a high price. High-priced items include laptops, exercise equipment, bicycles, furniture, luxury items, and more. Anything above $100 is good.
Digital products also tend to pay a high commission. Those are easy to find on Clickbank. Software and web hosting are two examples of digital products that pay high affiliate commissions.
4. Recommend Your Favorite Products
This is a great way to make more affiliate sales.
People are more likely to trust you when they can see you’re recommending the products that you yourself use. They don’t feel like you’re just trying to make money from them.
That’s why you should be referring products that you personally use. If you refer your favorite products, you can make the best case for them.
The best way to do this is to create a separate page of your favorite products. If you have a large following, people will be curious to see what products you use.
Here are some ideas for creating a page:
- My set-up
- My favorite tools
- My recommendations
Bloggers make good conversions when they have a page like this.
It feels genuine, and it’s a great opportunity to add affiliate links.
5. Create A Video
Videos are a goldmine opportunity for marketing.
More and more people are choosing to watch videos over reading text. They’re more engaging.
You can take advantage of this by creating videos and uploading them to Youtube.
You don’t need to have video editing skills or a high budget to do this. In fact, you can get a lot of views just by recording on your smartphone. People like a realistic and personal touch to a video.
The reason videos are a great opportunity for affiliate marketing is because you can show your product in a video. You can explain how you use the product, and do a video review.
Most importantly, it gives proof that you’ve bought and tried the product. So others are more likely to buy it from your recommendation.
You will also get higher conversions, because video reviews are more engaging and interesting.
These are my tips for increasing your sales in affiliate marketing. If you implement these tips, you’ll be sure to see an improvement.
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