SEO is to generate quality content that arouses interest, with a website that solves a problem or need , oriented to the way in which the user searches for that specific and indexable information by search engines. That is SEO.
If you are looking for shortcuts to go out first on Google, I give you a hint: there are none. Or rather, there are few, they are not as effective, they are ephemeral, they pose a significant risk to your website and generally carry more work than doing so generating value. And if you want to generate value, the content will be your main ally in this mission. Hiring a SEO company in Noida could be a good step for improving the positioning of your website in Search Engine.
If you are still determined to find quick methods that may or may not work, it is taking longer to search Google for “SEO black hat”, “link exchange”, “blog networks” or “free articles and press releases” because this post does not It goes from that. This post is about techniques that will work this week and next, that will make you grow steadily and that will never make you receive a penalty.
1. Know your users
The first thing is to know who you are going to. Each audience consumes the information differently. For example, this post could be called “Content Marketing Tactics for SEO”, but it would be aimed at a smaller and more specialized audience and the advice would be different.
To find out what people are looking for, you can help them with the Google search tools, Google Keyword Tool and Google Trends.
Not everything gives you a tool. If you have a website about cats, it will suggest similar searches: cat videos, cat websites, cat photos or you can even go to synonyms like cats, for example. But maybe you haven’t detected important niches such as “videos to cheer you up” or “videos for when you’re sad.” Your content meets needs, find out what they are, in what ways they can express themselves, and create specific content.
In short: d listen to what needs you meet, how they are sought, what competence you have and become the brand they would like to see.
You can help by creating people to make it easier to customize the content depending on the different types of users you may have.
2. Have a plan
The content must be planned. You must have a clear and numerical objective – never exclusively SEO – a specific audience and lots of ideas and desire to try.
If you do not plan your content with an editorial calendar, varying formats, specifying what type of user each content is aimed at and focusing on a specific action during your visit (give you an e-mail, read more posts, and follow you on Twitter etc.) It will be difficult to know if you are doing it right or wrong and you will depend only on your intuition to move forward.
3. Use your blog
Your blog is not only a great tool to create content that attracts Google by achieving posts with great natural positioning, but also allows you to:
Generate links: If you generate easy-to-share content, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps that your blog is a reliable and reputable source.
Create relationships: It’s as simple as linking to third-party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements your post perfectly: link it . Then, if you want, mention it on Twitter, let them know that you talk about them and sound to them.
Strengthen your brand : Take care of the aesthetic aspect of your blog , which reinforces the identity of your company or your own, use the sides, the header and the footer to meet your Branding objectives and take care of aspects such as the color palette, images , that all the elements are translated…
4. Friends even in hell
Let’s not fool ourselves, getting quality links is a matter of relationships. Not only to have a large group of friends and acquaintances in the online environment, but also to know how to generate an impact on the person we are addressing so that you want to follow us, link us, and become friends with us.
As always, let yourself be seen in events, canes, breakfasts and any other excuse in which you meet bloggers or people from your niche. It will allow you to put people face, build relationships, and this will take you to everything else.
5. Delve into Social Networks
The natural positioning depends largely on the impact you get on social networks, mainly because it allows you to establish relationships, it is a positioning factor in itself, confirms the link profile and gives
you visibility and branding. You will not get links if nobody knows about you and if your content does not have a brand to which it is safe to link.
And don’t stay on Twitter and Facebook : Networks like Slideshare or Instagram can be very useful, it depends on what sectors and what brands, and tools such as reddit, Scoop.it or Logbooks can be a way to gain a remnant of traffic and links. Even niche blogs and forums can be great tools, even if they require more research. They will get you visibility in your specific target and will be essential to capture your first followers. Do not forget them.
6. Create joint initiatives
What do you like? Try to combine it with what others do. The alloys are stronger.
It can be working on a static page about all the influencers of a sector in blog Spain, or a niche adjacent to yours with a similar theme. For example, if you talk about Social Media, why not collaborate with 5 friends to create a Tumblr with the crap out of different brands in Social Media, or a WordPress with the most obvious paid tweets?
It will give you visibility outside your blog, page and social profiles and allow you to get out of the routine to experiment with new things.
7. Reserve the best content for others
If you are going to make content, reward those that will have more visibility.
If you are looking for blogs and media in which to participate sporadically – guest blogging – try to have a greater reach than your platform, or reach a niche that you could not reach otherwise. Then, reserve the best content for them. If in your blog you can reach 1,000 people and another 10,000, strive for the content that will give you more visibility.
8. Respect branding as an SEO tool
Branding is essential in SEO. If nobody knows you, nobody will look for your brand; remember that SEO traffic by terms with your brand name is also natural positioning. Having a powerful brand will not only make people look for you more, but it will make you a reliable source and increase the click-through rate of your results and the chances of sharing and linking, that is, SEO benefit everywhere .
9. Video, video and video
Visual content is the most consumed on the Internet and video is king. It doesn’t matter if you use Instagram video or upload YouTube videos of your products, you have to continually try formats that increase your visibility.
Mainly, because the videos position themselves very well in very competitive searches and because they reinforce a textual content as a post and generate much more branding, authority and trust.
An example that I love are the MOZ Whiteboard Fridays.
10. Change format
There is no single winning format . Each type of target usually has one or two favorite formats, but still a person can consume content in many ways. For example, on weekends you share YouTube videos with your friends, on the way to work you read an e-book, you usually consume interesting articles for your profession, when you get home you look at Facebook – eminently visual – and Twitter – eminently textual – and before bed you laugh for a while with Instagram, Pinterest and Vine. And if you use so many formats, your audience too.
Work on different content formats and test which ones work with your audience: publish a bullet once in a while? The videos? Shocking images? Or texts such as posts, Whitepapers, e-books and studies?
Varying the format will allow you to reach new audiences, retain those who already read you and consolidate your content strategy by discovering what works and what does not and your natural positioning will grow tremendously as soon as you do it.
11. Let users help you
Users are the best way to generate content without having to do it directly: you have to manage that content and it takes time and dedication, but it gives impressive results.
Comments: Comments on blogs and, above all, on products, carry unparalleled SEO value by adding related semantic content.
Blog: If you have very loyal users wanting to talk about a topic, why not allow them to create their own blogs? You will be generating indexable content by search engines and capturing long tail traffic while loyalty.
Forum: For pages with a large community a forum can be a winning strategy. Pages like bbpress superbly on a large number of topics thanks to a large and very active community that is continually raising doubts, offering solutions and generating discussion topics.
Questions and answers: If you do not want to manage a forum but want to allow community activity, you can accept the sending of questions and answer them yourself, provided you are an authoritative source on a topic. After all, a significant percentage of Google searches consist of questions.
12. Create your own images
If you can, use your own images and a Creative Commons license to be publishable with accreditation. Seriously, it is impossible to find good images on some topics and go first in Google Images for the concept of a post can mean that there are several bloggers linking you for the image credits, which is the best they have found to illustrate their text.
13. Think of the domain
Force yourself to think holistically: natural positioning no longer goes from the content on a page, but from the domain as a whole. If you create a post of unicorns in a blog dedicated to Death Methal, it will be much more difficult to position it well than that same post in a child-themed blog, no matter how good the content and very good metrics it has at the page level.
This does not mean that you should talk about a single theme, but it serves to make you aware of your strengths and weaknesses.
14. Work your personal brand
Even if you invest in your blog brand, your own brand is also important. Invest in yourself, because maybe tomorrow your blog or your work changes or you are even in another industry and you are interested in other topics, so you should have that reputation benefit you.
Giving yourself visibility in your posts, converting readers into Twitter followers or using your reputation to increase your network of contacts are some of the best ways to become a brand for yourself and make any future initiative more relevant.
Seriously, if someone has made you think that SEO is something complex and inaccessible don’t pay attention to it. A website without any SEO optimization can also achieve excellent natural positioning as long as it has a good strategy, offers unique and relevant content and takes into account the importance of relationships. This article is specially written for the ecommerce development because without SEO we can’t assume a beneficial ecommerce business.
15. Find a good balance between quality and quantity
Everyone will tell you that quality over quantity, but there are many occasions when the high quality content that you can generate will not have enough impact, and therefore it is not worth spending too much time.
If you still do not have contacts, SEO traffic or links it is convenient that you focus on quick and easy content to do. Never mediocre, but don’t pretend to make the Sistine chapel in each post, because nobody is going to read you. If you focus on long tail keywords, generate relationships, ask for a couple of links here and there, and insert some exceptional posts in guest blogging, in a few months you will be able to have a greater capacity and you should tend towards higher quality posts even if it means downloading the amount.
Finding balance is what distinguishes a good blogger from others.
Extra: don’t think too much