We are capable of solving complex problems using our experience and expertise. We are the best fit for businesses looking to increase their user base tremendously, boost user experience, or drive more sales and leads.
Growth hacking helps businesses to find ways and figure out the best possible alternative to solve the purpose or to get desired goals. Growth hacking and digital marketing go unitedly, and it’s a strategy that can help your company to develop.
Growth Hacking incorporates techniques for digital marketing, specifically designed to create or extend the client base. ‘Traditional’ digital marketing consists of optimization of search engines, pay-per-click advertising, marketing for social media, content marketing, and more.
You are taking more “traditional” digital marketing tactics by moving to growth hacking for your digital marketing strategy. The platforms, techniques and activities that Modern Digital relies on reflect the future of digital marketing, from paid and organic social media to paid search & SEO to email marketing, and those companies that come along for the ride will be among these modern marketers!
Growth hacking Example
Airbnb leached blood from its rival Craigslist and used it for a long time as a distribution outlet. Their hacking strategy for growth consisted of two parts.
One The One .They invite their audience with a connection back to their Airbnb profile to cross-post their listing on Craigslist.
And for their users, they have made cross-posting as simple as one-click. Hosts thus increased their chance of being leased and Airbnb got new users. It ultimately got loads of free traffic and created thousands of us.
How Growth Hacker Assists
Growth hackers have a wide range of different techniques that enable businesses to achieve their goals quickly and effectively.
1.Discover tactics powered by data inside our business and goods
A growth hacking approach can be any method that you can replicate and scale and is data-driven. If you are able to experiment and bring those growth strategies to the test, most organisations will find growth strategies inside their business models and their climate.
There is an aspect that you can use for growth hacking, from any channel you can use to achieve growth.
2.Cost-effective & ROI enhancement
The core mindset helps us to be more innovative with cost-effective solutions to increase return-on-investment (ROI) because growth hacking was born from the desire to expand without investing a fortune on conventional advertising, PR, and other high-cost methods.
For instance, with a little support and attention, you discover a feature within your product that you could use to further maximise development. And it’s not going to cost you as much in such instances as making something from scratch.
After understanding the needs of your target audience and the way you meet these needs, you will find these low-cost tactics around you and then nurture them further.
GROWTH HACKING IS AN EXPERIMENT AND DATA DRIVEN APPROACH TO DIGITAL MARKETING AND ONLINE PRODUCT DISTRIBUTION. IT DESCRIBES A SCIENTIFIC EXPERIMENTATION PROCESS THAT ALLOWS YOU TO GROW YOUR USER BASE SUSTAINABLY AT LOW COST BY OPTIMISING USER ACQUISITION CHANNELS, MAXIMIZING CONVERSIONS, RETAINING CUSTOMERS AND LEVERAGING THE POWER OF REFERRALS TO UNLOCK VIRALITY.
We apply an experimentation based and data-driven approach to traditional digital marketing to maximise your company’s ROI.
Due to our background working with startups, SMEs and MNCs, we fully understand the challenges different company types face and have developed highly customisable growth hacking services to maximise growth results and ROI for everyone, ranging from startups to established corporations.
Our goal is to develop your growth framework, execute and educate. It is advisable to set up an internal team that can learn from our experts during the execution phase. Every company is unique, yet they all need to optimise the below areas to achieve sustainable long term growth:
- Acquisition – How to acquire users?
- Activation – How to activate/onboard new users?
- Retention – How to retain your users?
- Referral – How to leverage existing customer referrals to acquire users at viral speed?
- Revenue – How to generate revenue?
OVERVIEW OF OUR GROWTH HACKING SERVICES AT EACH STAGE
- EARLY STAGE
- Less than 6 months after launch
- USER ACQUISITION
- We test different user acquisition channels and tactics, e.g. content marketing, email marketing, social media, SEO, PPC, etc. to identify and focus on those that create the greatest results for your business.
- USER ACTIVATION
- Driving traffic to your site isn’t enough, your goal must be to activate visitors, i.e. make them take a desired action. Based on user behavior data, we optimize your onboarding process and automate onboarding communication.
- GROWTH STAGE
- 6 months or more after launch
- USER RETENTION
- Once users have been converted, you need to make sure they stick to your brand. We set up and continuously optimize retention tactics such as email marketing, remarketing, retargeting and loyalty programs.
- We leverage your existing user base to acquire new users at a viral speed. We develop, run, analyse and optimize referral programs and build viral mechanisms into your product.
- Enterprise Stage
- Established Corporations
- CUSTOMISED APPROACH
- We will develop a highly tailored digital growth strategy taking into consideration your company’s immediate needs as well as long-term goals.