Looking for Indore SEO?
You are not on your own. In a city with almost a million companies, ranking for a search term containing the word Indore is tough. Very tough. Indore has 14 businesses for every 100 people and each one of them is pushing for the Google top spot in their niche.
Rise above the rest
ISHANTECH is regarded as being one of the Indore leading SEO agencies. We are an agency based in Indore, in the beating heart of Indore tech city. We work for businesses big and small: from internationally recognised brands, blue chip companies and international governments to medium-sized and small, local businesses. Our carefully chosen team has vast experience across a wide range of sectors and industries, and our success rates are phenomenal: among the best in the industry.
We aim to drive highly targeted and relevant traffic to our clients’ websites by substantially improving search engine visibility. We then look to increase the number of conversions on those websites, so that this increased traffic leads to more sales and more enquiries.
What an average campaign looks like
Each search landscape differs vastly from the next, and every client has different budgets and ambitions. Because of this, no two campaigns are the same and strategies can differ, sometimes substantially. However, there is a very generalised model that most campaigns adhere to to some degree:
The first few months will focus on campaign research, strategy, planning and onsite optimisation.
Stage 1: Consult with client
Stage 2: Competitor research
Stage 3: Consumer research
We use the knowledge gained through the first two stages to research how the target consumer is searching for the client’s products or services online.
Stage 4: Website audit
We will perform a comprehensive website audit to identify issues and seek areas for enhancement.
Stage 5: Keyword research
Stage 6: Information architecture and user experience (UX) review
Stage 7: Onsite optimisation
- Implementation of new information architecture
- Meta data optimisation
- Internal anchor text optimisation
- Alt tag optimisation and, rarely, noScript optimisation
- Canonical tags (checking, implementing or removing)
- Sensible implementation of robots.txt
- Implementation of 301 redirects
- Correction of 404 errors
- Sitemap optimisation
- Correction of faulty front end code
- Correction of other front end errors flagged up in Search Console such as mobile compatibility issues or slow loading times
- Creation and uploading of any additional SEO-specific code deemed necessary by the account manager
Stage 8: Removal of duplicate copy/content
ISHANTECH will remove any duplicate content from the site.
Stage 9: Transactional content creation
ISHANTECH has a large team of in-house copywriters who will either create or consult on the creation of new transactional content.
Stage 10: External backlink analysis
ISHANTECH will analyse the client’s backlink portfolio with the specific purpose of identifying link spam. Link spam that is discovered will be either removed or disavowed. In line with the Penguin 4.0 update, Google now ignores some link spam, simply taking away any ranking factors that it might have offered without necessarily penalising it. This is taken into account during this process.
Stage 11: Internal link analysis
We will undertake a review of the website’s internal linking structure, to ensure that link juice is distributed to the priority pages and to limit the amount of link juice siphoned off by low priority pages.
Stage 12: Google business listing
ISHANTECH will assist with the client’s Google+/Google My Business profile listing, ensuring that it is optimised and up-to-date.
After the completion of phase one,ISHANTECH will focus the campaign on increasing, amongst other things, the site’s topic authority and domain authority. We do this through a combination of link building/online PR, informational content creation, implementation of structured data (such as schema), and possibly a degree of social media management.
ISHAN will deliver meaningful, interesting and engaging informational content for the client’s website on an ongoing basis.
ISHANTECH may recommend a small social campaign to directly support your search marketing strategy
Ongoing analytical review
ISHANTECH will closely monitor your site’s performance. Our granular approach to data enables us to detect subtle changes in searcher behaviour on your website, enabling us to adapt the campaign as necessary.